Nowadays, many are moving towards the greenhouse farming business, thanks to the favorable environmental conditions the technology provides. Greenhouse technology involves a framed, transparent structure that is large enough to grow plants under controlled environmental conditions. It gives optimum growth and productivity.
Setting up a greenhouse business or plant nursery requires heavy infrastructure, equipment, labor, and huge costs. It requires technical, economical, and marketing knowledge. You need to understand the appropriate crops and their seasonal variations. Read on to find out more about starting a greenhouse business.
Create a Plan
Google search “plant nursery near me“, visit a few of them to find out what’s trending nearby. Based on your observation, sketch out a plan whether you want to set up a greenhouse or nursery. Don’t skip out important factors, such as costs, target market, and time of profit.
Greenhouse business or plant nursery cost depends country-wise because it involves the expenditure of infrastructure, land, inventory, irrigation, fertilizers, electricity, water, insurance, seeds, labor wages, and more. Look out for a suitable piece of land on sale or rent that falls within your budget.
Spend some time in research, as to what plants you want your nursery to have – flowers, fruits, or vegetables. Depending on the market research, purchase the required seeds, saplings, and fertilizers. You can even buy plants online.
Since the demand for indoor plants and terrariums are increasing day by day, you can also consider bonsai fruiting plants or succulent plants. Plants like sansevieria, pink aglaonema, jade, etc. are widely used as a part of a home or office decor. Bubble plants make a great choice for hanging terrariums, thanks to the dense look.
Knowing your target market well will help you what plants are in high demand. Target market or customers can be farmers, small nursery owners, grocers, florists, fruit vendors, homeowners, and online vendors. Aim at selling on a wider scale to ensure a consistent flow of flowers, plants, fruits, and vegetables. Invest in an inventory that stores and preserves the freshness of the produce.
Design Your Nursery or Greenhouse
If possible, go for the solar greenhouse as a cost-effective method. Set up windows for enough ventilation during humid days. Install a proper irrigation system and fertilizer system to ensure the wellness of plants. Be it a nursery or greenhouse, make sure there are enough fans to let out hot air during high temperatures.
Contact Local Markets
Now that you are set, try contacting local florists, vendors, e-commerce platforms that sell succulent plants, bonsai trees, flowers, fruits, and vegetables. Make contacts with grocers and supermarkets to sell a fresh supply.
For a tidy profit, your nursery or greenhouse needs to be an area that doesn’t have many similar businesses. Your business can earn profits based on modern farming techniques. The types of plants you choose will also play a vital role in increasing your profits. Greenhouse businesses offer the most profitable business opportunities.
Widen your scope of business from a couple of types of plants to a variety of plants basis the season. During off-seasons, you can consider plants that can grow at any time of the year. For more profits, you can start the sale of gardening or nursery products like planters, moss, soil, seeds, etc.
You can even create an online platform for sale purposes that will help you target homes and offices. Some of the profits can be pulled from collaborating with other e-commerce platforms and through delivery charges.
For efficient work, hire a staff that is trained or has a basic knowledge of plant cultivation. The labor will depend on the production, facility, plants, and other special services like trimming, packing, or delivery. Initially, it is best to start with a small number of people. Once your business kicks off, you can hire more staff. Another idea is to involve family members to handle some of the core tasks. This way, you can save on labor costs.
Maintain the Relationship with Customers
To keep your customers coming back, you will have to develop a sterling reputation within the market. This will happen with a top-notch inventory, competitive prices, friendly staff, and some unique products that are available with you. It is best to choose plants or products with longer inventory life. This way, the products won’t perish between the order and delivery time.
Create an Online Presence
Getting a business website up and running will attract more customers. Moreover, customers will get a clear idea about the variety of plants and products you have to offer. You can also use social media for marketing purposes and sale. Start promoting your business through hoardings, social media, commercials, and more.
Starting and owning a greenhouse or nursery business is a process of learning and experiences. Pay attention to your customer requirements and know what works for you and what doesn’t.